Qualitative Insight Toolkit

This toolkit was developed by the Qualitative Insight Team in Public Health, Wirral Council to help you gather the voice of residents and communities in Wirral.

Qualitative insight is information gathered from people that describes their experiences, opinions, and motivations. This insight can be used to help us understand people’s behaviour and influence decision making to better suit the needs of people and communities.

Qualitative Insight Toolkit

The toolkit guidance below follows five core stages of gathering qualitative insight: planning your approach, gathering qualitative insight, bringing your findings together, presenting your findings, and reflecting on your work.

Qualitative Insight Appendix Templates

The templates and detailed guidance below can be used and adapted to suit your needs. These can be accessed digitally or printed out.

Qualitative Insight Toolkit

For your ease, all the Qualitative Insight Toolkit sections, templates and guidance have been brought together into one document. This can be accessed digitally or printed in full.

Contact Details

For more information, please contact qualitativeinsightteam@wirral.gov.uk

Please note: The documents above may not be suitable to view for some users, including people with disabilities, users of assistive technology and users of mobile phone devices. If you require further assistance to access these documents, please contact the Qualitative Insight Team to discuss your requirements.